Phillies' Triple-A affiliate offers free funeral
MICHAEL RUBINKAM, AP
ALLENTOWN,
Pa. (AP) — From the minor-league baseball club that gave you the
world's first urinal gaming system comes a promotion that's more 6 feet
under than it is over the top: One
"lucky" fan will win a free funeral package.
The
Triple A affiliate of the Philadelphia Phillies, the Lehigh Valley
IronPigs, plans to announce the winner of its latest, and perhaps most
bizarre, fan giveaway at Tuesday night's
game in Allentown.
Minor-league
clubs are notorious for the wacky promotions they run to help put fans
in the seats, and the IronPigs are no exception. Earlier this year, the
team boasted about the new
gaming system it had installed in men's restrooms at Coca-Cola Park.
But a free funeral? Talk about burying the competition.
"It's
one of our best out-of-the-box promotions. Or maybe I should say one of
our best 'in-the-box' promotions," quipped IronPigs General Manager
Kurt Landes.
Fans
had to submit an essay describing their ideal funeral and explain why
they deserved a free one. More than 50 essays were turned in.
Some
of the contestants took a lighthearted approach. A fan of movie
Westerns wrote how his funeral would feature the "William Tell Overture"
and a photo of the Lone Ranger. A woman joked
that she wanted bouncers to remove mourners who weren't sufficiently
mournful.
Others
were far more serious. One fan, recently diagnosed with ALS, wrote how
his family is watching his "life quickly draining from my body. No one
was prepared, emotionally or financially,
for the loss or to prepare a final memorial."
The
winner of the essay contest, to be announced during the sixth inning,
gets a casket, embalming or cremation, hearse, headstone, flowers and a
funeral or memorial service, all valued
at nearly $10,000. A nearby funeral home is the sponsor.
Lest they be accused of poor taste, the IronPigs have opted to call Tuesday night's giveaway "Celebration of Life Night." Grim reapers and tombstones are out, angelic music and a release
of doves at home plate in.
"It won't become Halloween," Landes said.
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